Business people using social media often have return on investment on their mind. Which is understandable, considering how much time social media takes. It’s easy to invest tons of time online without getting any results (if you don’t invest that time wisely).
In the past, I’ve written about some Twitter tricks, like overcoming Twitter politeness and using Twitter as a followup tool. These methods are great for indirect twitter marketing: they help you create long term relationships. Ultimately, these long term relationships are where most of your leads are going to come from.
For those who want to try the direct route every once-in-a-while, there is a way to find people looking to buy. The way to do this is to use Twitter Advanced Search.
Unless someone makes their tweets private, everything on twitter is open and searchable by the public. This has a great benefit for salespeople looking to enhance their prospecting using Social Media. You can find and connect with people at the very moment that they express interest in your product or service.
Here’s how it works:
