New to Tech Nick Consulting: Introducing Todd Whitesel

Hello,

My name is Todd Whitesel. I’ve been a writer/editor for the past 13 years, and have writtenfor many magazines and websites, sharing my passion for music, audio, the outdoors, travel, and cooking. Additionally, I’ve been blogging for several years and have developed a strong interest in WordPress and blogging in general, as well as Internet marketing, social media and SEO.

From way back in the early 1970s, when I was just a kid, I got hooked on music. One of my grandmother’s taught piano for 50 years, and when I was at her home the sounds of classical music were always in the air. But it was the sounds of rock music that I heard from my parent’s record collection and at my best friend’s house that really grabbed my attention. Those great records and bands and songs from the 1970s and ‘80s turned me into a certified (maybe certifiable) music junkie. I started collecting records and cassettes and CDs – then more records – and never stopped. And that passion was the spark for my own blog. (Check it out at ClassicRockMusicBlog.com.)

I recently joined the Tech Nick Consulting team, bringing my writing skills and interest in Internet Marketing into the fold. A lot of people hear the term “marketing” and think that it’s just a code word for “sales” – you know, the pushy, in-your-face approaches that we all hate. But that’s not marketing to me. What brought me into the arena was the contradictory feelings I would get from writing a blog post or music review and then being disappointed when it wasn’t read by thousands. You want your message heard, too. Right?

They say content is king, but there’s a lot of content on the web. Unlike the quote from Field Of Dreams, on the web just because you build it doesn’t mean they will come. Somebody – ideally, many somebodies – will visit your website or blog and tell others about it. But how do you get started? How do you take your current audience and make it bigger? How do you grow your site and your online business? Are you getting the most from your current content? Are customers finding you before they find your competitors?

That’s what everyone wants and marketing is a necessary – and I think fun – process to accomplish these and other goals.

That’s why I’m here.

This is an extremely exciting opportunity, and I look forward to being part of the Tech Nick Consulting team and helping you with your next project.

Here’s to a great 2012!

Sincerely,

-Todd Whitesel
todd@technickconsulting.com