2012’s SMB Web Marketing Trends

Nowadays, a lot of people are already utilizing the Internet to start up their own businesses. These people make use of the latest technology and trends in order to stay up-to-date on the latest techniques to capture their target market. This is especially important for web marketing because the competition is strong, as Internet businesses cost quite less to start. Below are some SMB marketing trends that are popular nowadays.

Web Marketing

Maximize Online Reviews

A study has shown that around sixty-three percent of users in social media have listed consumer ratings as their main source of acquiring data on products, services or businesses. About thirty-two of these searches are expecting to find information on ratings and review. If a website does not have them, common questions such as “Why are you not visible in search? Does no one trust your company? Has no one used your services before?” are asked. After asking such questions, most people will move on to the next business that has the information they are looking for.

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Posted in Analytics, Blogging, Guest Posts, Mobile Business | Tagged , , , , , | Leave a comment

Hello, my name is Kim

Hello Tech Nick readers! I am excited to announce that I have joined Tech Nick as a web and social media content consultant. Thanks to the powers of LinkedIn connections Nick and I were introduced just as he was starting his search for a consultant. Nick has brought me on to assist in writing content for websites, blogs, social media sites and email marketing.

A Little About Me

I was born and raised near Flint, Michigan and attended Central Michigan University. I graduated in 2003 with a double major in journalism and Earth science and a minor in meteorology. (Flint, as indicated by the hand, is just north of Detroit. CMU is located in Mt. Pleasant, which is about one hour north of Lansing. And that’s your geography lesson for the day.)

 

A Little Bit About Social Media

I know, social media can be overwhelming. There are so many choices, so how do you know which are worth your time?

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How to Get New Clients Off the Web and Into Your Office [Video]

Clients of mine are often frustrated with the amount of time that goes into marketing on the web and with social media. Blogging, keeping up with interactions, and planning communications can take a huge time investment and may produce little results at first.

This video is an answer to those who want to convert more leads from their marketing efforts.

In this video, I’ll cover topics such as:

  • Not believing in puppies and rainbows
  • Using calls to action
  • The “Would I…” test
  • Multiple levels of engagement
  • Blog
  • Be specific
  • Embrace serendipity
  • Reach out (but don’t spam)

If you find the video useful, you’re welcome to share it with others who would like to get more leads from the web.

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Posted in Blogging, Email Marketing, Events, Facebook, Google, How-to's for Beginners, Marketing, SEO | Leave a comment

Preventing Social Media Spam

Email spam is the thing of the past as most spammers today are targeting social media networks. Spam is a huge bother, one can whittle away several hours filtering through unwanted messages.

Social Media Spam

But this is not the only drawback with spam messages. Spam, even the type cluttered on your social media account, can jeopardize the safety of your system and online identity. So everyone should take adequate security measures to protect themselves from this onslaught. A few helpful pointers are given below.

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Best Apps for Marketing Your Business Locally [Guest Article]

This article has been removed at the request of the author.

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